Foundation Buying Guide (2025)

HOW TO BUY FOUNDATION?The Best Foundation for your skin: Foundation can be the key to confidence: a flawless foundation, on the other hand, can give you the courage of a catwalk model. This foundation buying guide will explain how to choose the right foundation for your skin type, find the perfect foundation brush and desired coverage. We’ll also explain how to use your foundation for a natural look that will leave you feeling ravishing.SHOP NOW

TYPES OF FOUNDATION MAKEUP

There are so many different types of foundation that cater to all skin types. Later, we'll come back to exactly which one works best for your complexion.

LIQUIDFOUNDATION

Liquid foundation is perfect for offering an easy-to-blend consistency and smooth appearance - making liquid foundation one of our most popular options available. There are formulas to suit all needs and skin types, such as oil-free, waterproof and 24-hour. You can build up fuller coverage by applying multiple layers of liquid foundation.

CREAMFOUNDATION

Cream foundation is a great on-the-go option and is ideal for touch-ups during the day. With either compact or in stick form, cream foundation can help achieve a matte finish, which works perfectly for oily skin.

MINERALFOUNDATION

Of all the types of foundation, mineral foundation is renowned for being made of completely natural ingredients that won't clog the pores. Mineral foundation will help banish breakouts and is as buildable as a liquid foundation, giving a clean and natural finish.

POWDERFOUNDATION

In comparison to other types of foundation makeup, pressed powder foundation has excellent oil-absorbing properties. When powder foundation is applied properly, it helps lessen shine throughout the day and evens out the skin tone smoothly, creative effective yet barely-there coverage.

HOW TO CHOOSE THE RIGHT FOUNDATION FOR YOUR SKIN TYPEMatching foundation for your skin type involves a lot of different requirements that all play a part in finding the most complementary foundation finish. It's important to know how to match foundation to your skin type correctly.

SKIN TYPE: OILY SKIN

Best foundation for oily skin: If your skin holds a lot of moisture, then choosing the best foundation for oily skin should help control that shine, cover any blemishes and absorb excess oil.

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SKIN TYPE: ACNE PRONE SKIN

Best foundation for acne prone skin: Using a lighter-weight base is the best foundation for acne prone skin. It balences and evens out your tone and offers good coverage without it looking caked on. The best foundation for acne prone skin should be breathable and not too heavy on your pores.

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SKIN TYPE: DRY SKIN

Best foundation for dry skin: The best foundation for dry skin will hydrate without being greasy. Avoid a matte finish as this can exaggerate flaky dry patches.

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FIND MY FOUNDATION SHADEWhat is my foundation shade, you ask? It's the best foundation colour match for your skin. Here are three steps to follow on how to find your foundation shade first time around.

01

Find some natural light and check the colour of your veins on your wrist. If the veins are olive, you have a warm undertone. Purple means you have a cool undertone, and a combination of blue-green means you have a neutral undertone.

02

Test three swatches of foundations that you think may have potential as a fitting foundation shade by applying them to your jawline.

03

Choose the foundation shade match that most appears to disappear into the skin.

BEST FOUNDATION FOR COVERAGEThe best foundation coverage you need will depend on your skin type and the time of the year. We're here to help you find the best full coverage foundation for you, be it light or heavy.

FULL COVERAGE

The best coverage foundation will likely leave with zero blemishes, dark spots, scarring, shadows or redness. A full coverage finish can create a flawless foundation base.

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LIGHT COVERAGE

If you have naturally clear skin or prefer a sheer finish, you'll appreciate a lightweight foundation. Tinted moisturisers and BB creams and the best light coverage foundation for when you want to achieve that natural glow.

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HOW TO APPLY FOUNDATION EVENLYIt may seem simple, but some of us struggle with knowing how to apply foundation correctly and evenly.

STEP 1

Add a small amount of your chosen foundation onto the best tool for the job. A sponge or beauty blender works well with cream foundations. Other types of foundation can be applied with a flat brush.

STEP 2

Apply to the center of the face and blend outwards in circular motions in order to achieve the most natural finsh.

STEP 3

Use any leftover foundation to top up problem areas like under the eye or blemishes.

Foundation Buying Guide (2025)
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